Our core philosophy is to really listen, learn and truly understand our client’s product or service to make sure we help establish the right brand identity that will resonate with your target audience. Many talk to Direct Response advertising; we prefer the idea of Brand Response advertising because we are all about building brands. As you get to know us, you will see how we partner to do more than just a short or long form spot.
Again, we go to great lengths to understand feature benefits, COGS, target audience, distribution strategy and probability of mass-market success. Once engaged, we will develop a brand positioning or what we call a Brand Pyramid. This will be the benchmark to measure against for all marketing initiatives. It’s what consumers need to play back about your product/service and the relationship with your brand.
Where appropriate, we will help establish or modify your brand identity (naming/logo) and packaging. We will copy write and art direct all creative, to make sure we are holding true to the established brand positioning against all marketing touch points.
If you don’t get the brand strategy, your partners and proper campaign management right, you are opening yourself up for disappointment and a lot of time and money wasted.